The simplest answer is, a lot. Thinking through the kind of information that you want to get out of your customers and website visitors is essential to the process. A good customer feedback survey has to meet numerous criteria. Let’s take a moment and examine a few.

Asking the right questions is obviously critically important to the success of your feedback survey. A feedback survey is really only as good as the questions that it asks. But simply asking the questions that you want answered is really not enough to get the job done.

Your feedback survey should be loaded with questions that are written and conceived in such a fashion that they extract the most amount of information possible, but do so in a quick and user-friendly manner. You want your customers and website users to have a feedback survey in front of them that is purposefully created with a sharp and precise end goal in mind. This goal is learning as much as possible in the fewest number of questions.

Keeping your customer feedback survey short, but expertly crafted and laser focused, is vital in creating a successful feedback survey. While the experts will create an elegantly designed feedback survey for you, it is important that you think about what you what to know the most from your customers.

Creating a list of the most desirable information that you wish to glean from your clients is an excellent place to start. In this way, you will orient your thinking toward what you wish your targeted feedback survey to accomplish. A customer satisfaction survey is the key to your success today and to your future success.

Feel free to be probing in your questions. While you might not be able to determine exactly how a given question should be asked or how particular information should be extracted, a savvy and seasoned expert will be able to construct a feedback survey that certainly gets the job done.

In the end, realize that your feedback survey is one of the best tools that your business has. Many companies fail to realize the importance of obtaining this data, and they do so at their own peril. By realizing the importance of the feedback survey, you have taken a step toward improving your business and maximizing your profits.

Everyday more online retailers are adding customer surveys to their checkout process. Without consumer ratings, often merchants find that assessing whether or not customers are pleased is a somewhat of a guessing game. Consumer ratings have many benefits including the fact that merchants can gain valuable feedback about the shopping experience from the customer’s point of view.

Adding customer surveys to your online store can be one of the most effective ways of increasing the loyalty of your shoppers. As a result, this method can be extremely beneficial for growing sales. Not only will your customers be more likely to turn into repeat clients, they may be so pleased with their experience that they recommend your products or services to others.

On the other hand, often when your customers are unhappy with their experience, they won’t say anything. They will just disappear for good. Needless to say, you have lost their repeat business. Often you will find through customer surveys that the issues that your clients have are quite small and can be easily addressed. However, just these issues could have very easily equated to customers choosing another shopping destination for future purchases.

There are a variety of ways to easily add customer surveys into your transaction process. For example, one company called Shopper Approved adds customer surveys that come up right after a customer orders his or her product. This way a client’s initial thoughts can be expressed through the means of this customer survey form.

Through the Shopper Approved software, customers can also opt-in to participate in a longer survey after receiving their purchase. This sort of automation through the means of software allows customer surveys to be a smooth and easy process for your customers. Luckily, computers allow online customer surveys to be a thoroughly automated process. As a result, confusing paperwork and/or mailers are now a thing of the past.

Watch the Youtube video below to start learning more about the Customer Satisfaction Questionnaire Software by Shopper Approved. The video has some great statistics showing how Social Proof can help grow your business online.

We all know the importance of having customers satisfied with the ratings and reviews about your company and products when purchasing from your ecommerce website. Whether you like it or not, your customers are actively looking for ratings and reviews about your company and your products online before they buy.

By adding the Shopper Approved rating/review service to your website, your customers will be able to provide you with valuable feedback, ratings, and reviews automatically. You can then give your new customers easy access to this brand building information by displaying our exclusive ‘Shopper Approved’ trust seal in a prominent location on your website. Those ratings and reviews highly influence new customers to buy, they build instant trust and credibility, increase your sales, and even lower your return rate!

Here are some of the key reasons why you should add Shopper Approved to your website today:

• Advanced Seal and Certificate technology. As one of the leading Security websites online, Trust Guard helps to protect millions of online shoppers from hackers. Shopper Approved utilizes Trust Guard’s proprietary seal and certificate technology in order to provide our clients with up-to-date, authentic, accurate information.
• Outstanding Rating and Review Conversion. Shopper Approved is so effective at gathering feedback from your clients on average, almost 1 out of every 2 customers will provide initial ratings and/or reviews, and nearly 1 in every 3 customers will opt-in to fill out a full survey once they receive their order.
• Instant ‘Social Proof’ of your product or service. One of the most effective ways to increase your sales is to show new customers that other customers have bought from you and had an enjoyable, positive experience. Shopper Approved specializes in creating the optimal environment for new customers to be able to trust you, giving them the ability to quickly evaluate your past ratings and reviews, helping them make an informed decision.

By adding Shopper Approved seals to your website, you can provide potential customers with valuable ratings, feedback and reviews, exactly when and where they want to find them.

Start collecting customer ratings and reviews in just 5 minutes from now!